Press

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“It’s the Birkin bag of beds.”

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“We wanted the client to feel they were walking into a dream.”

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“The bed lets me float”

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“This is the first time when a mattress truly became a design object.”

 
I had back pain before sleeping on this bed and I don’t have any now. I’m a doctor and I was shocked! You could have knocked me over with a feather!” he laughs. “You have to understand—people constantly try to get me to endorse things. Being who I am, you can only imagine how many beds I get in the mail—the stuff that shows up in my P.O. Box is crazy! I was a huge skeptic but I have to tell you—thirty days after I got it, my back stopped hurting. That was impressive to me.
— Dr. Michael Breus